Communication Impact: Designing Research That Matters
Lanham: Rowman & Littlefield (2005), x, 278 pp.
Contains illustrations, index
ISBN 0-7425-3097-3 (hbk); 0-7425-3098-1 (pbk)
Signature commbox: 10-Research-E 2005
"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies." (Publisher description)
PART I: COMMUNITY-BASED RESEARCH, 1
1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar / Lana F. Rakow, 5
2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making / Dietram A. Scheufele, 19
3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study / Michael D. Slater, 33
4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology / Chike Anyaegbunam, Aaron P. Karnell, Wai Hsien Cheah, and John D. Youngblood, 49
PART II: ORGANIZATIONS AND INSTITUTIONS, 67
5 Gender and Professional Identity among Caribbean Journalists / Marjan de Bruin, 69
6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach / Robert L Krizek and Paaige K. Turner, 85
7 Interpreting Signs: Reflections on Research Design in Context / Robert J. Balfour, 101
PART III: PROBLEM-FOCUSED RESEARCH, 111
8 Peer Influence and Prosocial Behavior: Ten Years of Study / Timothy P. Meyer and Thomas R, Donohue, 113
9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables / Brian G. Southwell, 129
10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice / Elissa Foster, 143
11 Scientific Knowledge and Personal Experience: Mutually Exclusive? / Loreen N. Olson, 159
PART IV: RESEARCH ACROSS CULTURES, 165
12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia / David I. Tafler, 167
13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research / Karen Ross, 185
14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize / Joy L. Hart and Kandi L. Walker, 197
15 Choices and Voices: Assesssing Television Preferences of Teenage African-American Girls / Lynne Edwards, 207
PART V: NEW TECHNOLOGIES AND RESEARCH, 223
16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews / Jennifer L. Gregg and Pamela Whitten, 227
17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences / Tara L Crowell and Trad L Anderson, 239
18 Finding Out What's on the World Wide Web / James W. Tankard Jr. and Cindy Royal, 253
Afterword: Purpose and Direction, 265
1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar / Lana F. Rakow, 5
2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making / Dietram A. Scheufele, 19
3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study / Michael D. Slater, 33
4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology / Chike Anyaegbunam, Aaron P. Karnell, Wai Hsien Cheah, and John D. Youngblood, 49
PART II: ORGANIZATIONS AND INSTITUTIONS, 67
5 Gender and Professional Identity among Caribbean Journalists / Marjan de Bruin, 69
6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach / Robert L Krizek and Paaige K. Turner, 85
7 Interpreting Signs: Reflections on Research Design in Context / Robert J. Balfour, 101
PART III: PROBLEM-FOCUSED RESEARCH, 111
8 Peer Influence and Prosocial Behavior: Ten Years of Study / Timothy P. Meyer and Thomas R, Donohue, 113
9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables / Brian G. Southwell, 129
10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice / Elissa Foster, 143
11 Scientific Knowledge and Personal Experience: Mutually Exclusive? / Loreen N. Olson, 159
PART IV: RESEARCH ACROSS CULTURES, 165
12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia / David I. Tafler, 167
13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research / Karen Ross, 185
14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize / Joy L. Hart and Kandi L. Walker, 197
15 Choices and Voices: Assesssing Television Preferences of Teenage African-American Girls / Lynne Edwards, 207
PART V: NEW TECHNOLOGIES AND RESEARCH, 223
16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews / Jennifer L. Gregg and Pamela Whitten, 227
17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences / Tara L Crowell and Trad L Anderson, 239
18 Finding Out What's on the World Wide Web / James W. Tankard Jr. and Cindy Royal, 253
Afterword: Purpose and Direction, 265
