Communication of Innovations: A Journey with Ev Rogers
New Delhi: Sage (2006), 260 pp.
Contains illustrations
ISBN 978-0-7619-3477-6 (pbk)
Signature commbox: 10-Development-E 2006
"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm." (Publisher description)
1 Communication of Innovations: A Journey with Ev Rogers, 15
2 Revisiting Diffusion Theory, 29
3 Communication Network Analysis and the Diffusion of Innovations, 61
4 Innovation as a Knowledge Generation and Transfer Process, 83
5 On Integrating Social Cognitive and Social Diffusion Theories, 111
6 Social Marketing and the Broadening of Marketing Movement, 136
7 Communication and Social Change in Developing Countries, 145
8 Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers, 172
9 Entertainment-Education and Health Promotion: A Cross-Continental Journey, 199
10 Everett Rogers' Personal Journey: Iowa to Iowa, 20
2 Revisiting Diffusion Theory, 29
3 Communication Network Analysis and the Diffusion of Innovations, 61
4 Innovation as a Knowledge Generation and Transfer Process, 83
5 On Integrating Social Cognitive and Social Diffusion Theories, 111
6 Social Marketing and the Broadening of Marketing Movement, 136
7 Communication and Social Change in Developing Countries, 145
8 Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers, 172
9 Entertainment-Education and Health Promotion: A Cross-Continental Journey, 199
10 Everett Rogers' Personal Journey: Iowa to Iowa, 20
