Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guidance
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
Contains illustrations, bibliogr., index
ISBN 0-9763027-1-3
1 WHERE ARE YOU NOW? 1
Research basics -- Research tools -- Competitive analysis
2 WHERE DO YOU WANT TO GO? 9
Communications plan -- Branding -- Identity -- Message development
3 HOW DO WE GET THERE? 19
Creating a budget -- Finding funds -- Selling it -- Hiring help: staff or consultant? -- Collaborating
4 WHAT TO TAKE, 31
Advertising -- Advocacy -- Capital campaigns -- Direct mail -- Donor cultivation and grant writing -- Electronic media -- Events -- Guerilla marketing -- Marketing materials -- Media relations -- Media: pitching your story -- Web sites: creating and maintaining -- Web sites: optimization
5 ARE WE THERE YET?
Measurement -- Refining/adjusting -- Looking Ahead
Research basics -- Research tools -- Competitive analysis
2 WHERE DO YOU WANT TO GO? 9
Communications plan -- Branding -- Identity -- Message development
3 HOW DO WE GET THERE? 19
Creating a budget -- Finding funds -- Selling it -- Hiring help: staff or consultant? -- Collaborating
4 WHAT TO TAKE, 31
Advertising -- Advocacy -- Capital campaigns -- Direct mail -- Donor cultivation and grant writing -- Electronic media -- Events -- Guerilla marketing -- Marketing materials -- Media relations -- Media: pitching your story -- Web sites: creating and maintaining -- Web sites: optimization
5 ARE WE THERE YET?
Measurement -- Refining/adjusting -- Looking Ahead
