"Migori County is listed by the National Commission on Integration and Cohesion as a political violence hotspot. The aim of this study was to examine the role of community radio programming in peace promotion during political campaigns in Migori. The objectives of the study were: To establish the types of programmes Milambo Radio 103.8 FM, Radio Tarumbeta 90.4 FM and Radio Rameny 88.3 FM have designed for promoting peaceful political campaigns in Migori County; to determine the extent to which such programmes are used to promote peaceful political campaigns and to explore strategies through which community radio programming may be made more effective in promoting peaceful political campaigns. This qualitative case study enlisted twenty one participants. Face-to-face interviews, focus group discussions and document analysis supplied qualitative data, whose analysis has been done in tandem with the research questions. The research was underpinned by the Agenda Setting Theory (Shaw, 1979) and supported by the Media Effects Theory (Perse, 2000). The study confirms that whereas community radio stations in Migori County have a huge potential to propagate and mobilize for peace during political campaigns, this potential is not sufficiently exploited. It is recommended that strategic radio programming for peace should be enhanced to enable community radio stations in Migori County forestall campaign violence in the run-up to the general elections of 2017." (Abstract)