"This policy brief examines the work of civil society activists struggling for peace by using social media around the world. Drawing from extensive field research, as well as the social media actions of activists and civil society members of India, Pakistan and beyond, this brief explains how the social media strategies of civil society activists can ease the risk of war and violence and improve the prospect for long-term peaceful relations between both countries. The South Asia region, including Afghanistan, India and Pakistan, has been known for intractable regional conflict. The conflict between India and Pakistan over Kashmir led to four wars (1948, 1965, 1971, and 1999) between these countries. Although peace efforts on the part of civil society activists have existed for many years, civil society’s use of social media for peace between both the countries is a new trend. This policy brief endeavours to add new insights on civil society’s use of social media to support peace. The brief also looks at how the civil society members deploy innovative strategies of communication—mixing social media and other methods—to plan, coordinate and practice actions, such as protests, talks, and marches. This policy brief attempts to enhance existing dimensions to the ques-tion of how to respond to the rising conflicts between nuclear countries India and Pakistan – an issue that can no longer remain unnoticed by members of civil society and the interna-tional community." (Summary)