"Policy and Legislation: The Prime Minister is responsible for broadcasting and telecommunication portfolios. The Broadcasting Act of 1989 covers the provision of commercial and community broadcast licences. Freedom of expression is guaranteed in the constitution. The Cook Islands is the first country to pass FOI legislation in the Pacific. The Telecommunications Act of 1989 is tailored for Telecom Cook Islands.
Media Systems: Technicians are not formally connected to any particular media association or support network, but often call on people in their own personal and professional networks. Several companies have plans to upgrade network infrastructure (Telecom, private radio station). There are reportedly plans to upgrade to broadband internet and to enable connections across all islands. This project is a major priority for most of the people interviewed. There is currently no formal emergency communication plan for broadcasters, but radio broadcasters have some basic awareness of the role of radio in an emergency.
Capacity Building: There are some innovative programs in Cook Islands, including a media studies course for Form 6 students at the local Tereora College. Many media outlets offer internships/cadetships to graduates. All media and communications organisations in the Cook Islands find that access to funding limits training opportunities, with the exception of Telecom, which has a budget but no appropriate opportunities. The national media association, Cook Islands Media Association, is not fully functional despite numerous efforts to revive it. Very few media professionals have tertiary qualifications.
Content: The largest media company, Elijah Communications, has a particular interest in climate change issues. The primary challenge in reporting on climate change is translating technical terms into local languages. The Ministry of Health makes strategic and regular use of media in its campaigns and health promotions. Media outlets report covering NCD issues." (Summary of findings)