"Using a randomized encouragement design, we assigned 2,064 people to listen to either 'Ina Mafita' or to a control program (professional soccer matches) each week over the course of two months. Recruitment and engagement were conducted remotely via short message service (short message system [SMS] or text message). The results indicate that the radio show 'Ina Mafita' had a positive effect on listeners’ beliefs about the importance of being a role model and a positive but not significant effect on the belief in local committees’ value in reintegrating at-risk youth. Results were more pronounced for high complier subsample and for those who reported liking the show’s story line. The authors found no effect on listeners’ views of kidnap victims. The researchers found no or possibly negative effects on listeners’ value of diversity, however, it must be noted that the show did not explicitly address this theme. Listeners also enjoyed the show and many continued to listen to the show after the incentivized exposure had concluded." (Key findings)