"Profit (and therefore entertainment) and politics drive media content and audience engagement in Cambodia, not public service values. Significant donor investment over the past 20 years has sought to redress the balance and overcome these challenges to improved governance in Cambodia. This investment has included a focus on media and communication as a primary mechanism to achieve change, with very little research on its actual impact. This case study seeks to examine this investment in the context of evolving power structures and the media and communication landscape of Cambodia. It concludes that donors would be wise to continue to invest in impact research, maintain a strong focus on governance in their support, and pay greater attention to young audiences and the Internet as a growing source and focus of public dialogue." (Executive summary)