"The issue of soli (Soli is a Ghanaian journalistic parlance referring to the practice where journalists accept money or other forms of gifts as sitting allowance after covering an event.) or content-influencing gifts and its relations to the professional practice of journalist and other media workers has become a subject of discussion among academic researchers and general audiences. It is against this background that this article examines media practitioners’ understanding of the culture and moral implications of soli and its effects on professional journalism in the northern region of Ghana. Using qualitative approaches, the study revealed that in Ghana, soli is both a moral and cultural problem, and when accepted, it undermines objective, balanced, and independent news reportage. This project concludes that any discourse on soli must take into consideration the cultural and philosophical foundations of journalism within a developmental context, as well as the various global socio-cultural institutions Ghanaians are exposed to." (Abstract)