De Gruyter Handbook of Media Economics
Berlin: De Gruyter (2024), xix, 566 pp.
Contains illustrations
Series: De Gruyter Handbooks in Business, Economics and Finance
ISBN 978-3-11-079342-0 (print); 978-3-11-079344-4 (online)
"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy." (Publisher description)
1 De Gruyter handbook of media economics: Introduction / Ulrike Rohn, M. Bjørn von Rimscha und Tim Raats, 1
MAPPING THE FIELD OF MEDIA ECONOMICS
2 Media economics research: Scope, value and significance / Gillian Doyle, 13
3 Business perspectives on the digital economy / Richard A. Gershon, 27
4 Media innovation studies: An expanding field / Indrek Ibrus, 43
PERSPECTIVES ON MEDIA ECONOMICS METHODS
5 Media economics research: Accessing and working with official and non-official statistics / Denise Voci und Pamela Nölleke-Przybylski, 61
6 Dealing with causal complexity in media economics and management research: An introduction to qualitative comparative analysis / Gianna L. Ehrlich, 77
7 Working with datafication in media industries research / Helle Sjøvaag und Raul Ferrer-Conill, 93
8 Experimental methods in media economics research: Understanding the human factor in decision-making / Päivi Maijanen und Azzurra Morreale, 105
PERSPECTIVES ON TEACHING MEDIA ECONOMICS
9 Developing a curriculum for media economics / Tim Raats, 115
10 Teaching media management and economics in China / Charles Brown, 127
11 Toward decolonizing the media economics curriculum in Africa / Collen Chambwera, 149
MARKET-LEVEL TRENDS IN MEDIA ECONOMICS
12 The audience in media markets / Mercedes Medina, Francisco J. Pérez-Latre und Alfonso Vara-Miguel, 169
13 Developments in advertising markets and their effects on media companies / M. Bjørn von Rimscha und Robin Riemann, 185
14 The effects of streaming on media markets / Catalina Iordache, 201
15 Challenges and opportunities for recommender systems in media markets / Heritiana Ranaivoson, Annelien Smets und Pieter Ballon, 215
16 The stunning longevity of media ownership concentration / Josef Trappel, 229
17 Old and new leaders in global media markets / Terry Flew, Joanne E. Gray, Penny O’Donnell und Wenjia Tang, 249
18 Global sports media rights market / Tom Evens, 267
19 The economics of media in the Arab world: A case study of Egypt / Rasha Allam, 279
20 Latin America media panorama / Ethel Pis Diez und Carolina Bertoni, 291
INDUSTRY-LEVEL TRENDS IN MEDIA ECONOMICS
21 Clusters in media industries: What is their added value? / Marlen Komorowski und Sari Virta, 303
22 The music industry: A trendsetter among the media industries? / Guy Morrow, 319
23 New economics of the music industry: Blockchains, metadata and agency problems / Ellie Rennie, Jason Potts und Merida Sussex, 333
24 The economics of influencers and social media stardom / Sophia Gaenssle und Oliver Budzinski, 349
25 From platform users to platform labor: Understanding vlogging as a media industry in China / Xiaoxian Wang, 369
26 The economics of fake news / Edson C. Tandoc, Seth Kai Seet, Clarissa David und Jason Cabañes, 379
27 The economics of podcasting / Aske Kammer und Thomas Spejlborg Sejersen, 389
28 How esports may influence the digitalization of the media ecosystem / Tobias M. Scholz, 401
29 Disruptive informality: Nollywood and the tensions of informal economies / Godwin Iretomiwa Simon, 415
FIRM-LEVEL TRENDS IN MEDIA ECONOMICS
30 The transformation of news in the digital age: Business model changes, challenges, and future directions / Daniel O’Brien, 431
31 Redefining digital publishing business in platform ecosystems in China: The case of WeChat Read / Xiang Ren, 451
32 Precarity, but also possibilities for creativity: Back to the future of work in print news media / Maria Norbäck, 465
33 User data analytics in media organizations / Ulrike Rohn und Hanna Jemmer, 477
SOCIETAL VALUE TRENDS IN MEDIA ECONOMICS
34 Changing authorship and copyright in media markets – A value approach / D. Bondy Valdovinos Kaye, 497
35 Public service media: Challenges for delivering universal public service in the platform age / Alessandro D’Arma, Jeanette Steemers und Tim Raats, 511
36 Digital platforms and minority language media: Exploring the prospects of Banjara language media in India / Sathya Prakash Elavarthi und Nimmagadda Bhargav, 527
CONCLUSION
37 Media economics: Key observations and reflections by the editors / Ulrike Rohn, M. Bjørn von Rimscha und Tim Raats, 541
MAPPING THE FIELD OF MEDIA ECONOMICS
2 Media economics research: Scope, value and significance / Gillian Doyle, 13
3 Business perspectives on the digital economy / Richard A. Gershon, 27
4 Media innovation studies: An expanding field / Indrek Ibrus, 43
PERSPECTIVES ON MEDIA ECONOMICS METHODS
5 Media economics research: Accessing and working with official and non-official statistics / Denise Voci und Pamela Nölleke-Przybylski, 61
6 Dealing with causal complexity in media economics and management research: An introduction to qualitative comparative analysis / Gianna L. Ehrlich, 77
7 Working with datafication in media industries research / Helle Sjøvaag und Raul Ferrer-Conill, 93
8 Experimental methods in media economics research: Understanding the human factor in decision-making / Päivi Maijanen und Azzurra Morreale, 105
PERSPECTIVES ON TEACHING MEDIA ECONOMICS
9 Developing a curriculum for media economics / Tim Raats, 115
10 Teaching media management and economics in China / Charles Brown, 127
11 Toward decolonizing the media economics curriculum in Africa / Collen Chambwera, 149
MARKET-LEVEL TRENDS IN MEDIA ECONOMICS
12 The audience in media markets / Mercedes Medina, Francisco J. Pérez-Latre und Alfonso Vara-Miguel, 169
13 Developments in advertising markets and their effects on media companies / M. Bjørn von Rimscha und Robin Riemann, 185
14 The effects of streaming on media markets / Catalina Iordache, 201
15 Challenges and opportunities for recommender systems in media markets / Heritiana Ranaivoson, Annelien Smets und Pieter Ballon, 215
16 The stunning longevity of media ownership concentration / Josef Trappel, 229
17 Old and new leaders in global media markets / Terry Flew, Joanne E. Gray, Penny O’Donnell und Wenjia Tang, 249
18 Global sports media rights market / Tom Evens, 267
19 The economics of media in the Arab world: A case study of Egypt / Rasha Allam, 279
20 Latin America media panorama / Ethel Pis Diez und Carolina Bertoni, 291
INDUSTRY-LEVEL TRENDS IN MEDIA ECONOMICS
21 Clusters in media industries: What is their added value? / Marlen Komorowski und Sari Virta, 303
22 The music industry: A trendsetter among the media industries? / Guy Morrow, 319
23 New economics of the music industry: Blockchains, metadata and agency problems / Ellie Rennie, Jason Potts und Merida Sussex, 333
24 The economics of influencers and social media stardom / Sophia Gaenssle und Oliver Budzinski, 349
25 From platform users to platform labor: Understanding vlogging as a media industry in China / Xiaoxian Wang, 369
26 The economics of fake news / Edson C. Tandoc, Seth Kai Seet, Clarissa David und Jason Cabañes, 379
27 The economics of podcasting / Aske Kammer und Thomas Spejlborg Sejersen, 389
28 How esports may influence the digitalization of the media ecosystem / Tobias M. Scholz, 401
29 Disruptive informality: Nollywood and the tensions of informal economies / Godwin Iretomiwa Simon, 415
FIRM-LEVEL TRENDS IN MEDIA ECONOMICS
30 The transformation of news in the digital age: Business model changes, challenges, and future directions / Daniel O’Brien, 431
31 Redefining digital publishing business in platform ecosystems in China: The case of WeChat Read / Xiang Ren, 451
32 Precarity, but also possibilities for creativity: Back to the future of work in print news media / Maria Norbäck, 465
33 User data analytics in media organizations / Ulrike Rohn und Hanna Jemmer, 477
SOCIETAL VALUE TRENDS IN MEDIA ECONOMICS
34 Changing authorship and copyright in media markets – A value approach / D. Bondy Valdovinos Kaye, 497
35 Public service media: Challenges for delivering universal public service in the platform age / Alessandro D’Arma, Jeanette Steemers und Tim Raats, 511
36 Digital platforms and minority language media: Exploring the prospects of Banjara language media in India / Sathya Prakash Elavarthi und Nimmagadda Bhargav, 527
CONCLUSION
37 Media economics: Key observations and reflections by the editors / Ulrike Rohn, M. Bjørn von Rimscha und Tim Raats, 541
