"This quick start guide was developed to support FHI 360 programs and its partners to design and implement demand creation and advocacy activities as part of national COVID-19 vaccine introduction efforts. The guide draws primarily on FHI 360’s experience designing and implementing SBC programs to promote uptake of health products and services, including vaccination services, but also borrows from other global tools, including those developed by WHO and UNICEF. This resource can be used by SBC practitioners as a step-by-step guide to take them from defining and understanding local SBC needs to implementing and adjusting activities to respond to changing conditions. Importantly, the guide will be continued to be adapted, and design and implementation tools will be added and updated to ensure the guide and its components remain current and useful." (Page 2)