"This is a hands-on reference guide for media development practitioners. It is based on principles and practices of design research that have been long used by the private sector, and grounded in the experience Reboot has gathered in designing and implementing international development projects around the world. This guide was born out of a collaboration between Reboot and Internews, through its Center for Innovation and Learning, and its Pakistan Country Office. Together, we sought to understand the complexity of the information ecosystem in the Federally Administered Tribal Areas (FATA) region of Pakistan. Our ultimate goal was to design contextually appropriate programs that improved access to information by communities in this region." (Page 4)