Document details

Design thinking in media development

Deutsche Welle DW Akademie, October 1 (2025)
"DW Akademie’s media development projects encourage participants to find fitting solutions to their problems. A design thinking process can guide them. Trainer Yulia Alekseeva explains what it takes to innovate." (Introduction)
1 THE IDEATION
How to come up with innovative and fresh solutions -- The five main principles for a smooth, efficient ideathon
2 THE STRESS TEST AND PROTOTYPING
The concern-confusions-conflict exercise -- How to prototype
3 THE IDEA PITCH
Two steps to a successful pitch -- How to prepare a pitch presentation