Developing Materials on HIV/AIDS/STIs for Low-Literate Audiences
Arlington, Va.; Washington, DC: Family Health International (FHI);Program for Appropriate Technology in Health (PATH) (2002), 155 pp.
Contains many illustrations, bibliogr. pp. 107-109, directory pp. 110-111
1 Introduction, 1
2 Target Populations, 7
3 Audience Research, 11
4 Message Design and Development, 33
5 Key Concepts for HIV/AIDS/STI Programs, 45
6 Guidelines for Materials Production, 65
7 Pretesting and Revision, 75
8 Printing, 95
9 Training and Distribution, 101
10 Evaluation, 103
11 Conclusion, 105
Appendix A. Project Planning: Tips for Formulating a Workplan and Budget, 113
Appendix B. Draft Sample FGD Guide, 117
Appendix C. Forms to Use When Developing and Pretesting Materials, 123
Appendix D. FGD and Pretesting Job Aids, 133
Appendix E. SMOG Readability Formula, 145
Appendix F. Characteristics of Various Communication Materials and Methods, 147
2 Target Populations, 7
3 Audience Research, 11
4 Message Design and Development, 33
5 Key Concepts for HIV/AIDS/STI Programs, 45
6 Guidelines for Materials Production, 65
7 Pretesting and Revision, 75
8 Printing, 95
9 Training and Distribution, 101
10 Evaluation, 103
11 Conclusion, 105
Appendix A. Project Planning: Tips for Formulating a Workplan and Budget, 113
Appendix B. Draft Sample FGD Guide, 117
Appendix C. Forms to Use When Developing and Pretesting Materials, 123
Appendix D. FGD and Pretesting Job Aids, 133
Appendix E. SMOG Readability Formula, 145
Appendix F. Characteristics of Various Communication Materials and Methods, 147
