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Development and Communication in Sri Lanka: A Buddhist Approach

In: The Global Intercultural Communication Reader
Molefi Kete Asante; Yoshitaka Miike; Jing Yin (eds.)
New York; London: Routledge, 2nd ed. (2014), pp. 467-479

ISBN 9780415521468 (pbk); 9780203508534 (online)

Signature commbox: 10-Culture-E 2014

"According to Dissanayake, the Sarvodaya movement encompasses the ideal of the harmonious social order and the principle of self-reliance and self-transformation as envisioned and encouraged by Buddhist teaching. The Sarvodaya movement also duly asserts that the idea of development should include not merely materialistic and economic advancement but also moral growth and social fulfilment. Dissanayake outlines four main approaches to communication and development and succintly states that it is the notion of self-reliance that distinguishes the Sarvodaya movement from the dominant paradigm of development communication." (Page 467)