"This article addresses the emerging patterns of contemporary media-based engagements between China and Africa and argues, after an examination of current media systems in both China and Africa, that, despite expressed worries to the contrary, because of reasons spanning from history to geo-politics, the Chinese model of media system as it currently stands does not stand a chance, at least in the foreseeable future, to be exported to Africa – a continent whose current media landscape is, and will arguably remain, significantly Western-oriented. The article concludes with a call for scholars to exercise analytical restraint in their examination of the potential impacts of recent China–Africa media relations." (Abstract)