"This digital innovation profile, developed in collaboration with the Office of the Prime Minister Republic of Serbia, aims to accurately assess the country's digital ecosystem capacity and maturity to help Serbia and its stakeholders navigate the digital innovation landscape. The objective is to help Serbia to continue building new capabilities for a competitive, sustainable, and ICT-enabled economy that accelerates the development of the digital economy toward achieving Serbia’s vision. The creation of this profile entailed an exhaustive process, involving comprehensive research, one-on-one interviews with experts, and collaborative workshops with stakeholders from the public sector, private sector, finance, academia, entrepreneurs, and support networks. I extend my heartfelt appreciation to all the national stakeholders who actively participated in this endeavour. Their contributions and insights have been instrumental in shaping the profile and ensuring its relevance and applicability. This digital innovation profile will serve as a valuable resource for policymakers, innovators, the private sector, and other stakeholders in Serbia. It offers critical insights into Serbia’s digital innovation landscape, identifies areas for improvement, and presents strategic recommendations for collective decision-making processes." (Foreword)