"Online and platform content that may cause harm through the breach of human rights is sufficiently widespread to have raised concerns about the potentially severe implications for the future of trust, safety, democracy and sustainable development. A certain amount of this content is curbed by the dominant commercial platforms’ content moderation mechanisms. Much still escapes their nets and in worst cases is algorithmically amplified and even supported by advertising. Some smaller platforms expressly allow hatred and conspiracy theories, even facilitating the organisation of offline attacks on democracy. The roots of the problems lie in : ‘attention economics’, automated advertising systems, external manipulators, company spending priorities and stakeholder knowledge deficits. Of value in addressing these problems will be the development of guidelines for regulating platforms, centred on safeguarding human rights, promoting transparency and limiting the business processes and technical mechanisms that underpin potentially harmful content online." (Key trends uncovered, page 2)