"This study explores answers to critical questions in five key areas, and suggests tools and resources needed to help organizations elevate the practice and impact of digital storytelling. Strategy: How can digital storytelling help social impact organizations advance their missions? Capacity: What resources and skills do individuals and organizations need to shape and share their stories? Content: What are the elements of compelling and motivating stories? Platforms: What technologies are available (or needed) to help people curate, house and share stories? Evaluation: What simple, effective and meaningful metrics can be used to evaluate the effectiveness of digital storytelling?" (Key questions, page 3)