Discourses, Modes, Media and Meaning in an Era of Pandemic: A Multimodal Discourse Analysis Approach
New York; London: Routledge (2023), xvi, 276 pp.
"Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter- )discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re- )contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds." (Publisher description)
INTRODUCTION
1 Discourses, modes, media and meaning in an era of pandemic: A multimodal discourse analysis approach / Sabine Tan and Marissa K. L. E., 3
PART I. USE OF SEMIOTIC MODES/RESOURCES IN COVID-19 DISCOURSES
2 'Stay at home': Speech acts in Arab political cartoons on COVID-19 pandemic / hmed Abdel-Raheem, 17
3 Communication as 'Graphic Medicine': A multimodal social semiotic approach / arissa K. L. E and Sabine Tan, 42
PART II. USE OF MEDIA/MEDIA TECHNOLOGIES IN COVID-19 DISCOURSES
4 Design considerations for digital learning during the COVID-19 pandemic: Losses and gains / Fei Victor Lim and Weimin Toh, 69
5 Phraseology and imagery in UK public health agency COVID-19 tweets / David Oakey, Christian Jones and Kay L. O'Halloran, 89
PART III. COMMUNICATIVE FUNCTIONS/STRATEGIES OF COVID-19 DISCOURSES
6 Australian universities engaging international students during the COVID-19 pandemic: A study of multimodal public communications with students / Zuocheng Zhang, Toni Dobinson and Wei Wang, 117
7 "We are in this together": Cultural branding and affective activations in a pandemic context / Carl Jon Way Ng, 141
8 Defamiliarise to engage the public: A multimodal study of a science video about COVID-19 on Chinese social media / Zhang Yiqiong, Tan Rongle, Marissa K. L. E and Sabine Tan, 160
9 Beyond Reporting: The communicative functions of social media news during the COVID-19 Pandemic / Yuanzheng Wu and Dezheng (William) Feng, 178
10 Exploring strategies of multimodal crisis and risk communication in the business and economic discourses of global pandemic news / Carmen Daniela Maier and Silvia Ravazzani, 201
PART IV. WIDER COMMUNICATIVE MEANINGS/PURPOSES OF COVID-19 DISCOURSES
11 "Stay Alert, Control the Virus, Make Memes": A multimodal discourse analysis of UK internet memes during the COVID-19 pandemic / Avery Anapol, 227
12 Everyday acts of social-semiotic inquiry: Insights into emerging practices from the research collective PanMeMic / Elisabetta Adami and Emilia Djonov, 245
1 Discourses, modes, media and meaning in an era of pandemic: A multimodal discourse analysis approach / Sabine Tan and Marissa K. L. E., 3
PART I. USE OF SEMIOTIC MODES/RESOURCES IN COVID-19 DISCOURSES
2 'Stay at home': Speech acts in Arab political cartoons on COVID-19 pandemic / hmed Abdel-Raheem, 17
3 Communication as 'Graphic Medicine': A multimodal social semiotic approach / arissa K. L. E and Sabine Tan, 42
PART II. USE OF MEDIA/MEDIA TECHNOLOGIES IN COVID-19 DISCOURSES
4 Design considerations for digital learning during the COVID-19 pandemic: Losses and gains / Fei Victor Lim and Weimin Toh, 69
5 Phraseology and imagery in UK public health agency COVID-19 tweets / David Oakey, Christian Jones and Kay L. O'Halloran, 89
PART III. COMMUNICATIVE FUNCTIONS/STRATEGIES OF COVID-19 DISCOURSES
6 Australian universities engaging international students during the COVID-19 pandemic: A study of multimodal public communications with students / Zuocheng Zhang, Toni Dobinson and Wei Wang, 117
7 "We are in this together": Cultural branding and affective activations in a pandemic context / Carl Jon Way Ng, 141
8 Defamiliarise to engage the public: A multimodal study of a science video about COVID-19 on Chinese social media / Zhang Yiqiong, Tan Rongle, Marissa K. L. E and Sabine Tan, 160
9 Beyond Reporting: The communicative functions of social media news during the COVID-19 Pandemic / Yuanzheng Wu and Dezheng (William) Feng, 178
10 Exploring strategies of multimodal crisis and risk communication in the business and economic discourses of global pandemic news / Carmen Daniela Maier and Silvia Ravazzani, 201
PART IV. WIDER COMMUNICATIVE MEANINGS/PURPOSES OF COVID-19 DISCOURSES
11 "Stay Alert, Control the Virus, Make Memes": A multimodal discourse analysis of UK internet memes during the COVID-19 pandemic / Avery Anapol, 227
12 Everyday acts of social-semiotic inquiry: Insights into emerging practices from the research collective PanMeMic / Elisabetta Adami and Emilia Djonov, 245
