"This study looks at Ugandan news media coverage of road safety, focusing on the country's three main daily newspapers, three television stations, and two online platforms. The study explores the attention and the nature of coverage these media platforms paid road safety (including road traffic crashes and measures to mitigate them) from 1 August 2021 to 31 July 2022. Relying mainly on quantitative content analysis, the study explores the quantity of stories on road safety, the types of articles published (news, analysis, opinion, features, etc.), the reporting formats employed, the topics covered, and the sourcing." (Introduction)