Entertainment-Education: A Communication Strategy for Social Change

Arvind Singhal, Everett M. Rogers

Mahwah: Lawrence Erlbaum Associates (1999), 265 pp.

Contains index, glossary, bibliogr. pp. 231-248

Signature commbox: 10-Development-E 1999

Topics:

Communication Strategies Edutainment Radio Programmes Edutainment Television Programmes Entertainment Education, Edutainment Media Effects Music Soap Operas & Telenovelas Theories of Communication & Media

Countries:

India Peru

Document Type:

Experiences & Case Studies