Introduction: Fairy tales to digital games: the rising tide of entertainment education / Arvind Singhal, 1
Increasing equity, affirming the power of narrative and expanding dialogue: the evolution of entertainment education over two decades / Douglas Storey & Suruchi Sood, 9
Masculinity matters: using entertainment education to engage men in ending violence against women in India / Charlotte Lapsansky & Joyee S. Chatterjee, 36
Enhancing the persuasive influence of entertainment-education events: rhetorical and aesthetic strategies for constructing narratives / Anat Gesser-Edelsburg & Arvind Singhal, 56
Creating a brighter future in Rwanda through entertainment education / Kriss Barker, Scott Connolly & Cecelia Angelone, 75
Applying Sabido's entertainment-education serial drama strategy to serve local radio audiences in the United States and Japan / Yoko Kawamura & Connie Kohler, 91
Public engagement with HIV in a rural South African context: an analysis of a small-media, taxi-based edutainment model applied in Jiving with Science / Astrid Treffry-Goatley, Mduduzi Mahlinza & John Imrie, 112
Exploring audience involvement with an interactive narrative: implications for incorporating transmedia storytelling into entertainment-education campaigns / Angeline Sangalang, Jessie M. Quintero Johnson & Kate E. Ciancio, 127