Document details

Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Victoria, BC: Friesen Press (2015), xix, 271 pp.

ISBN 978-1-4602-6423-2

"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategies for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world." (Publisher description)
I. CONCEPTS AND STRATEGIES
Can Entertainment-Education Impact Behaviours? / Chima E. Onuekwe
Music as a Strategy for Promoting Healthy Behaviors / Chima E. Onuekwe
Old Wine in a New Bottle: Can Folklore Impact on Health Behaviours? / F. U. Nnamani
Entertainment Education through Folksongs / Alex C. Asigbo, Ebele V. Ojukwu
Good Girls and Brute Boys: A Feminist Analysis of How Sex Entertainment-Education Messages Entrench Gender Norms / Ganiyat Tijani-Adenle, Lai Oso
II. INTERVENTIONS AND OUTCOMES
Grassroots Comics as Participatory Communication in the Khwe Community, South Africa / Andrew Dicks
Building Polio Vaccinators' Self-Efficacy and IPC Skills: A Field Experience with Vaccinators' Enter-Educate Polio Training Documentary in Northwest Nigeria / Chima E. Onuekwe
Effects of Polio Majigi on Refusals to Polio Vaccination in Northern-Nigeria / Chima E. Onuekwe
Rapid Entertainment-Education for the Adoption of Child Health and HIV/AIDS Preventive Practices in the Northern Regions of the Republic of Benin / Susan B. Aradeon, Musa I. Abdullahi, Binta Fatima Hussaini
An Impact Assessment of Polio Documentary Film on Knowledge, Acceptance and Perception of Polio Vaccination among Noncompliant Households in Northern Nigeria / Chima E. Onuekwe
Empowering HIV Positive Youths for Treatment Adherence through Entertainment-Education / Eliza M. Govender, Sertanya Reddy