Environmental Communication: Applying Communication Tools Towards Sustainable Development
Paris: OECD (1999), 50 pp.
Contains bibliogr. pp. 40-50
Other editions: Environmental communication for sustainable development: a practical orientation. Eschborn: GTZ - Division 44, 1999
I. Executive Summary, 6
II. What Environmental Communication is all about, 8
III. Environmental Communication in Project Management, 10
IV. 10 Steps towards an Effective Communication Strategy, 13
1 Situation analysis and problem identification, 14
2 Actors and KAP - analyses, 16
3 Communication objectives, 24
4 Communication strategy development, 26
5 Participation of strategic groups, 28
6 Media selection and mix, 30
7 Message design, 32
8 Media production and pretesting, 34
9 Media performance and field implementation, 35
1o Process documentation and Monitoring and Evaluation, 36
V. Checklist for Environmental Communication in Projects, 39
6 Resources 40
II. What Environmental Communication is all about, 8
III. Environmental Communication in Project Management, 10
IV. 10 Steps towards an Effective Communication Strategy, 13
1 Situation analysis and problem identification, 14
2 Actors and KAP - analyses, 16
3 Communication objectives, 24
4 Communication strategy development, 26
5 Participation of strategic groups, 28
6 Media selection and mix, 30
7 Message design, 32
8 Media production and pretesting, 34
9 Media performance and field implementation, 35
1o Process documentation and Monitoring and Evaluation, 36
V. Checklist for Environmental Communication in Projects, 39
6 Resources 40
