Document details

Ethical Issues in International Communication

Basingstoke et al.: Palgrave Macmillan (2011), xii, 277 pp.

Contains index

ISBN 978-0-230-30684-4 (eBook)

"A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric." (Publisher description)
Introduction: The Essence of the Debate / Alexander G. Nikolaev, 1
PART I. FROM THEORY TO PRACTICE
1 Cultural Diversity and Moral Relativism in Communication Ethics / Clifford G. Christians, 23
2 What Does It Mean to be Moral? A Cross-Cultural and Cross-Religious Analysis of Morality among Muslims and Christians in Britain and France / Stephen M. Croucher, 35
PART II. THE ETHICS OF INTERNATIONAL POLITICAL RHETORIC
3 The Rhetoric of Democracy / Gerard Elfstrom, 55
4 'America Will Call Evil by its Name': 'Evil' as a Theologically and Morally Loaded Notion in American Foreign Policy Discourse / Anna Kasafi Perkins, 71
PART III. ETHICAL ISSUES IN INTERNATIONAL JOURNALISM
5 Saving or Drowning? The Paradox of Attempting Ethics in International News and Communication / Iman Roushdy-Hammady, 87
6 Identities, Ethics and International Communication in the French Context / Élisabeth Le, 103
7 The Dilemmas of War and Peace Reporting / Richard Lance Keeble, 119
PART IV. INTERNATIONAL PR AND PUBLIC COMMUNICATION
8 Ethics, Cultures and Global Social Marketing Health Campaigns / Terry L. Rentner and Lara Lengel, 137
9 An Ethical-Theory-Based Analysis of the Social Responsibilities of Three Global Corporations: ExxonMobil, Shell and Pfizer / Cornelius B. Pratt and Wole Adamolekun, 154
10 Cultural and Historical Aspects of Media Transparency in Russia / Katerina Tsetsura, 172
11 Visual Ethics in Public Relations: An Analysis of Latin American Government Websites / Melissa A. Johnson and Eileen M. Searson, 183
PART V. IS EDUCATION THE ANSWER?
12 The Invisible Dimension of International Communication: Is It Possible to Teach Others 'the Right Ethical Standards'? / Svetlana Sablina and Bella Struminskaya, 201
13 Instead of a Conclusion: Is Education the Answer? Or What May All This Mean? / Alexander G. Nikolaev, 220