"This book can only give an overview on practiced media ethics by making available memorable experiences of broadcasters in their daily work. Furthermore it provides an exchange of different views and ideas of broadcasters and offers useful links and further suggestions to get a closer look into how other broadcasting organisations set their Code of Ethics. The final intention of this publication is to inspire the broadcasters thinking on the necessity of a code of conduct for core journalistic values and ethical practices and encourages broadcasting organisations to develop a custom-made Code of Ethics in accordance to the means and needs of their specific organisations." (Preface)
1 What is media ethics? 1
2 Do broadcasters eneed ethics? 11
3 Should there be self regulation? 23
4 Attributes to a code of media ethics, 31
5 Ethics in genres of media, 45
6 Dealing with ethical dilemmas, 59
7 Case studies on media ethics, 75
8 Dealing with breaches of the code of ethics, 87
9 Developing organisational ethics, 91
10 Importance of setting up a system to uphold ethical principles, 99
Links to ethical principles for broadcasters, 107