"BBC Media Action has made strengthening the evidence base of reports, data sets, and analysis about the role of media and communication in democratic development a priority. Yet, the extent to which different donor organizations, foundations, think tanks, practitioners, and academics utilize research in general and BBC Media Action research in particular, remains uncertain. To shed greater light on this question, in October 2012, the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania, conducted a quantitative survey followed by in-depth, structured interviews with 57 development stakeholders from four areas of development: governance, humanitarian response, health, and resilience. These research methods were used to investigate: (1) prevailing perceptions about and uses of media among assorted development stakeholders, (2) the extent to which these stakeholders are familiar with and utilize existing research concerning media development and media for development, (3) if and how funders are using this research to decide funding and policy making priorities, and (4) the specific impact of research and evidence initiated by BBC Media Action." (Executive summary)