"While the relationship between war and media is examined in literature, the cases of the positive use of mass communication channels in the reconciliation of post-conflict societies are virtually unknown. The goal of this study is to respond to the gap in literature by examining theoretical evidence and practical case studies describing media promotion of peace across the world. As a result, a total of 40 media projects in 18 countries are documented and two case studies are examined in detail. Initial lessons from the practical projects in conjunction with historical developments of media in wars suggest that the current practice would benefit from: integration of all available media channels and practices, incorporation of media into other social institutions and processes and regulation of hate media as well as production of peace-oriented media." (Abstract)