"An MDIF analysis of the impact of Facebook’s Q4 2017 “Explore” News Feed test showed a steep decrease in traffic for test market publishers versus traffic changes for publishers in nearby regional markets. This report will explore the impact of the Explore changes in emerging markets, discuss the implications for the global News Feed change announced by Facebook in Q1 2018 and provide an action plan to deal with expected traffic losses. In October 2017 Facebook announced a test in six emerging markets to create a separate feed (the Explore Feed) for public posts from media, businesses and public figures, removing these posts from the main News Feed. The experience from news media in the emerging market tests suggest that Facebook page impressions and interactions could decline by 60% or more." (Executive summary)