Document details

Feature Phone User Survey: Ethiopia, Ghana, Kenya, Nigeria and South Africa

London: Balancing Act (2014), 64 pp.
"Feature phone users are significantly more likely to use the Internet almost as much radio and TV for news and information. This is not an either/or set of choices but the Internet is part of the range of media they use. Internet is in second position in Nigeria, third position in Ethiopia and Kenya; fourth position in Ghana and fifth position in South Africa. This is behind TV, radio and sometimes friends and family. Social media was used by around two-thirds of respondents or slightly less in all countries except Ethiopia. A quarter to a third of all respondents obtained information using the Internet from NGOs." (Summary, page 6)
According to the introduction (p.8), "a feature phone is one that incorporates features such as the ability to access the Internet and store and play music but lacks the advanced functionality of a smartphone. A basic phone generally has two main capabilities: voice and SMS."