"One of the most visible impacts of IREX ProMedia II/Serbia is the development and continued success of RTV B92. Through training and direct grants, IREX was the main donor to B92 as it helped to move the existing capacity of a small radio station to the capacity of national television and radio broadcaster. RTV B92 is recognized by Serbian citizens and the international community as the most objective and independent national news provider in Serbia. According to a May 2007 research study by SMMRI, RTV B92 currently has almost 10% of the national TV market and reaches 98% of the Serbian population. The major benefit of such wide distribution is that the content of TV B92 and Radio B92 provides Serbian citizens across the nation with high quality, balanced information. RTV B92 has also shared its content with the ANEM network and brought high quality independent programming to smaller local and regional stations in the network. RTV B92’s award winning investigative series that received grants from IREX has provided a watchdog function of the media. Their success has encouraged other stations to also produce investigative news programs. RTV B92 is the model that many local, regional and national outlets aspire to be like.
The goal of IR 2 of the ProMedia II program was to develop the infrastructure to ensure efficient production and dissemination of news and information. IREX has accomplished this in two ways. First, it helped RTV B92 become a leader in news production as it shares its news freely with other outlets via its internet site, and second, it has supported independent news agencies that provide local, regional, and national media organizations with objective news.
IREX worked with the news agencies BETA and FoNet to create the capacity to produce and disseminate news and information. Many smaller media outlets rely on news agencies for large portions of their national news information. The state run Tanjug news agency has dominated the industry but the emergence of IREX-supported BETA and FoNet has ensured that there is competition in the news agency sector. This competition has improved the professionalism in the sector and gives independent media outlets a choice when they decide which information to share with their audiences. In the end, the public benefits from this increased competition and professionalism." (Conclusions and lessons learned, page 62-63)