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Final Report Mid-Term Evaluation: Serbia Media Assessment Program

USAID (2011), viii, 18 pp.
"Overall, the findings indicate that IREX is indeed performing as their work plans project and is moving partners to increasing their ability to provide more quality information in a range of media accessible not only in local communities but also in the global marketplace. Partner MSOs and media outlets have participated in many different types of workshops, have benefited from consultants working with them on the development of strategic and business plans, and have been awarded a number of grants to expand their products. That several organizations will not be sustainable given the current economic and political environment (in the absence of a media strategy to guide the 2012 digitization) means that a careful assessment of current and future viability must be undertaken by IREX to determine whether MSOs and media outlets should be primary partners, and whether certain organizations should be dropped. Strict criteria should be applied to this analysis to project the type of assistance that each partner would need to enhance viability over the next two years." (Abstract)