Document details

Financial Sustainability Model for Community Radio Stations in Southern Africa

Gaborone: Southern Africa Institute for Media Entrepreneurship Development (SAIMED) (2002), 22 pp.

Contains illustrations, tables

"This model is based on a research of six Namibian Community Radio Stations. It argues that a newly established - or even an existing - community radio station can achieve financial sustainability by implementing seven elements: 1. Environmental Scanning, 2. Strategic Planning, 3. Partnership Establishment, 4. Human Resource Planning, 5. Financial Planning, 6. Project Implementation, 7. Monitoring and Evaluation. Underlining that partnerships are needed for financial sustainability, a graphical partnership model shows what kind of partnerships are possible and contributing to sustainability. This publication is a short and theoretical presentation of a business model. It gives neither concrete examples from community radio stations, nor any checklists or tools for its implementation, but it is of value due to its view on community radio stations as businesses." (commbox)