Freedom of Expression, Media and Digital Communications: A Practical Guide
Key Guidance
EPRD Policy & Development;European Commission (2012), 39 pp.
"The European Commission has begun to integrate a political economy approach throughout the project cycle. This guide tailors the political economy approach to the media development sector specifically. Using a political economy media matrix (PEMM) as its basis, it explains how to integrate the PE approach throughout the programme cycle." (Background, page 4)
1. BACKGROUND: WHY THE PE APPROACH? 4
2. APPLYING THE PE APPROACH TO THE MEDIA SECTOR, 6
The three levels of analysis -- Components of a sustainable media environment
3. POLITICAL ECONOMY MEDIA MATRIX (PEMM), 10
Analysis through a matrix -- Working through the PEMM -- Consider the signposts -- Good practice when operationalising the PEMM
4. POLITICAL ECONOMY MEDIA MATRIX (PEMM), 14
5. DESIGNING MEDIA PROGRAMMES USING THE PE MEDIA MATRIX, 20
Map the environment -- Develop a programme strategy -- Set realistic programme objectives and achievable results -- Determine programme management systems which are flexible and responsive
6. EVALUATING MEDIA PROGRAMMES, 24
What is M&E? -- M&E for media development -- The challenges -- How is the PE approach integrated into M&E? -- Key criteria for evaluating media development -- M&E tools for media development
Annex 1: Possible funding mechanisms, 30
Annex 2: TERMS OF REFERENCE, 32
2. APPLYING THE PE APPROACH TO THE MEDIA SECTOR, 6
The three levels of analysis -- Components of a sustainable media environment
3. POLITICAL ECONOMY MEDIA MATRIX (PEMM), 10
Analysis through a matrix -- Working through the PEMM -- Consider the signposts -- Good practice when operationalising the PEMM
4. POLITICAL ECONOMY MEDIA MATRIX (PEMM), 14
5. DESIGNING MEDIA PROGRAMMES USING THE PE MEDIA MATRIX, 20
Map the environment -- Develop a programme strategy -- Set realistic programme objectives and achievable results -- Determine programme management systems which are flexible and responsive
6. EVALUATING MEDIA PROGRAMMES, 24
What is M&E? -- M&E for media development -- The challenges -- How is the PE approach integrated into M&E? -- Key criteria for evaluating media development -- M&E tools for media development
Annex 1: Possible funding mechanisms, 30
Annex 2: TERMS OF REFERENCE, 32
