"This paper argues that like other sectors, the media development sector needs to bring greater empirical rigor to its operations in order to bring about gender integration. It attempts to orient media development practitioners with both a historical and contemporary view of key policies, research and approaches to gender integration, as produced by media development scholars, practitioners and the donor community [...] Despite the number of published materials, the authors found that few focus on gender integration in media development. Moreover, many still misunderstand what gender integration means—both broadly as well as specifically with regard to media assistance. While the authors found a rich trove of academic literature and an established network of scholars and gender specialists, we found the need for greater opportunities to improve research on gender and media development as well as additional networking to connect gender experts with media development programs. Throughout the course of research for this paper, the most common suggestion recommended a better understanding of how media development can help advance gender goals." (Executive summary)