From the Margins to the Mainstream: Putting Public Health in the Spotlight. A Resource for Health Communicators
Copenhagen: World Health Organization (WHO) (2003), 4 modules + annexes
"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchants’ for whom profits are often at the expense of a healthy target market. This manual takes its examples from contemporary health problems and dilemmas such as the marketing of alcohol to young people, advocacy for TB protection and the sensitivity required in reporting suicide." (Page 0)
1 The Media and Public Health
2 Advocacy and Public Health
3 Evaluating for Public Health Education
4 Training for Public Health Education
Appendix 1 Setting the scene (training instructions)
Appendix 2 Health communication basics – a sample training day
Appendix 3 Marketing alcohol to young people in Europe
Appendix 4 Reporting suicide (background notes for trainers)
Appendix 5 Covering suicide worldwide: media responsibilities
Appendix 6 Social development and investigative journalism
2 Advocacy and Public Health
3 Evaluating for Public Health Education
4 Training for Public Health Education
Appendix 1 Setting the scene (training instructions)
Appendix 2 Health communication basics – a sample training day
Appendix 3 Marketing alcohol to young people in Europe
Appendix 4 Reporting suicide (background notes for trainers)
Appendix 5 Covering suicide worldwide: media responsibilities
Appendix 6 Social development and investigative journalism
