"This rapid literature review explores the role that media in the Western Balkans plays in issues of gender (in)equality. The countries discussed are Albania, Bosnia and Herzegovina (BiH), Croatia, Kosovo, North Macedonia, Montenegro, Serbia [...] While there is a body of literature that discusses access of men and women to media spaces (e.g. airtime and news headlines) and moreover media portrayals of gender groups within the region, there is very limited research on barriers to gender equality within the media sector itself and on media initiatives aimed at promoting gender equality. As such, the barriers section in this report also draws on discussion of gender equality in the region generally; and on issues with the media in the region generally. There are implicit linkages that can be made, however. For example, the persistence of gender inequality and traditional patriarchy throughout the region influences how the media operates and in turn is reflected in the media ..." (Summary, page 2)