"This learning brief aims to summarise key issues, evidence and trends on media and gender and help PRIMED partners identify opportunities to empower women as both media consumers and content producers as well as to amplify the voices of women in the media. It explores the links between improved gender equality in the workplace and the sustainability and viability of the media (a business case of gender equality). The brief also considers content formats which can promote gender equality in the public sphere and examines the role of self-regulation in ensuring that women are more fairly represented in media outputs." (Introduction)