Georgia Country Report. Media Literacy Sector Mapping in Georgia, Latvia, Moldova and Ukraine
Riga: Baltic Centre for Media Excellence (BCME) (2021), 24 pp.
Contains bibliogr. pp. 22-23
• The role of Media Literacy in resilience building is considered to be of pivotal importance, which is further stressed in the policy documents published within the last couple of years in Georgia. However, it is essential to underscore that the failure of achieving consensus on strategic approaches between state and non-state actors remains the central obstacle towards enhancing the cooperation among the key stakeholders. Therefore, there is a need to create a cooperation format among governmental and non-governmental organisations that would ensure the elimination of mistrust, political neutrality and enhance the overall resilience level of the media consumers.
• In order to define the target audience and evaluate the programmes carried out by various organisations, one requires comprehensive research focused on media consumption habits and the impact of media literacy programmes on beneficiaries.
• Apart from evaluating the knowledge and skills that beneficiaries gain from media literacy projects, it is also essential to analyse the methodology that organisations use with different audiences to develop and refine their respective methodologies and tailor them better to diverse audiences.
• The expertise of non-state actors with various resources needs to be utilised to achieve project sustainability and long-term results. In addition, these experiences should be incorporated into the formal academic processes.
• Given the importance of media and digital literacy as transferable skills defined by the National Curriculum, there is a need to advance critical thinking from an early age, which by itself can be achieved by introducing media literacy as a compulsory subject in the school curricula.
• Coming up with joint curricula-based assessment indicators and media and digital literacy definitions remains another essential priority since there is a lack of unified definitions among stakeholders.
• Content diversification is crucial for Media outlets. This can be carried out by introducing MIL components not only in educational but entertainment content as well.
• In the framework of preparing programmes intended to build the resilience of society, the Georgian Public Broadcaster (GPB) should cooperate with non-state actors to promote media literacy initiatives and pay special attention to the most vulnerable groups, including ethnic minorities.
• There is an evident coordination problem across donors that often choose overlapping regions and target audiences, thus neglecting some of the most vulnerable audiences. Hence, the local representatives of international organisations should cooperate on setting strategic priorities to optimise resources.
• Donors should allocate more resources to conduct evaluations and facilitate the implementation of best practices on the ground." (Concluding remarks, pages 20-21)
• In order to define the target audience and evaluate the programmes carried out by various organisations, one requires comprehensive research focused on media consumption habits and the impact of media literacy programmes on beneficiaries.
• Apart from evaluating the knowledge and skills that beneficiaries gain from media literacy projects, it is also essential to analyse the methodology that organisations use with different audiences to develop and refine their respective methodologies and tailor them better to diverse audiences.
• The expertise of non-state actors with various resources needs to be utilised to achieve project sustainability and long-term results. In addition, these experiences should be incorporated into the formal academic processes.
• Given the importance of media and digital literacy as transferable skills defined by the National Curriculum, there is a need to advance critical thinking from an early age, which by itself can be achieved by introducing media literacy as a compulsory subject in the school curricula.
• Coming up with joint curricula-based assessment indicators and media and digital literacy definitions remains another essential priority since there is a lack of unified definitions among stakeholders.
• Content diversification is crucial for Media outlets. This can be carried out by introducing MIL components not only in educational but entertainment content as well.
• In the framework of preparing programmes intended to build the resilience of society, the Georgian Public Broadcaster (GPB) should cooperate with non-state actors to promote media literacy initiatives and pay special attention to the most vulnerable groups, including ethnic minorities.
• There is an evident coordination problem across donors that often choose overlapping regions and target audiences, thus neglecting some of the most vulnerable audiences. Hence, the local representatives of international organisations should cooperate on setting strategic priorities to optimise resources.
• Donors should allocate more resources to conduct evaluations and facilitate the implementation of best practices on the ground." (Concluding remarks, pages 20-21)
1. GENERAL CONTEXT, 4
Policy Regulations -- Actors -- Target Groups -- Mapping Activities -- Funding -- Georgia in Indexes
2. COUNTRY FINDINGS AND RECOMMENDATIONS, 13
Cross-sectoral Cooperation and Networking -- Evaluation of Media Literacy Activities -- Sustainability and Funding -- The Role of Media in Increasing Media Literacy
Policy Regulations -- Actors -- Target Groups -- Mapping Activities -- Funding -- Georgia in Indexes
2. COUNTRY FINDINGS AND RECOMMENDATIONS, 13
Cross-sectoral Cooperation and Networking -- Evaluation of Media Literacy Activities -- Sustainability and Funding -- The Role of Media in Increasing Media Literacy