Document details

Ghana: Communicating with Policymakers About Development Issues. A Guide for International Development Community

Washington, DC: Intermedia (2010), 54 pp.

Contains illustrations, tables, bibliogr. pp. 53-54

Series: AudienceScapes Africa Policy Research Series

"InterMedia conducted in-depth interviews with 15 senior Ghanaian policy actors, comprising mostly senior politicians and bureaucrats, as well as a few influential figures outside government. The interviews focused on how the policy actors gather, assess, share and disseminate information critical to development policy work. The aim was to understand how external stakeholders, particularly members of the international development community, can most effectively engage and assist these policymakers. The policy actors showed substantial overlap in information source preferences and media use habits, as well as in the ways they share information with fellow policy actors. They highlighted several actions that development organizations could take to improve the policy information environment. They also described many challenges in communicating with the public about development issues, as well as offering some creative solutions." (Report summary, page 7)
1 The Ghanaian Context for Policy Information, 12
2 Analysis of the In-Depth Interviews, 17
3 Recommendations for the International Development Community, 41
A Note on Research Methods and Next Steps, 47
Appendix A: In-Depth Interview Questionnaire, 49
Appendix B: List of agencies and organizations from which Interviewees were selected, 50
Appendix C: The AudienceScapes Research Team for Ghana, 51