Global Media Giants
Top Insights
New York; London: Routledge (2017), xiii, 496 pp.
Contains index
ISBN 978-1-138-92771-1
Signature commbox: 10-Economics-E 2017
"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp, Microsoft) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, Bertelsmann, Sony). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power." (Publisher description)
I. GLOBAL GIANTS
1 The Walt Disney Company / Janet Wasko, 11
2 National Amusements / Eileen R. Meehan, 26
3 Time Warner / Scott Fitzgerald, 51
4 Comcast Corporation / Lee McGuigan and Victor Pickard, 72
5 News Corporation / Graham Murdock, 92
II. REGIONAL AND GEOLINGUISTICAL GIANTS
6 Grupo Televisa / Rodrigo Gómez, 111
7 America Movil / Gabriel Sosa Plata, 125
8 Bertelsmann SE & Co. / Jörg Becker, 144
9 Vivendi / Philippe Bouquillion, 163
10 Mediaset (Gruppo Mediaset) / Benedetta Brevini and Lukasz Swiatek, 181
11 Telefoónica / Gabriela Martínez, 191
12 Grupo Prisa / Luis A. Albornoz, 206
13 Grupo Globo / Joseph D. Straubhaar, 226
14 Sony Corporation / William Kunz, 239
III. REGIONAL OVERVIEWS
15 South America / Guillermo Mastrini and Martin Becerra, 257
16 The Middle East / Gholam Khiabany, 273
17 Sub-Saharan Africa / Tewodros W. Workneh, 287
18 Eastern Europe / Sandra Basic Hrvatin and Brankica Petkovic, 312
19 South Asia / Pradip Ninan Thomas, 326
20 East Asia and China / Yu Hong, 340
21 Australia and New Zealand / Martin Hirst, Wayne Hope, and Peter Thompson, 351
IV. INTERNET GIANTS
22 Apple / Toby Miller and Richard Maxwell, 369
23 Microsoft Corporation / Benjamin J. Birkinbine, 383
24 Google: Information Organizer / Micky Lee, 398
25 Amazon.com / Andrew Calabrese and Tyler Rollins, 413
26 Facebook / Christian Fuchs, 428
V. GLOBAL RATINGS AND ADVERTISING GIANTS
27 Nielsen Holdings / Daniel Biltereyst and Lennart Soberon, 447
28 Interpublic Group of Companies / Christopher Chávez, 464
Conclusion: Reflections on Media Power / Benjamin J. Birkinbine, Rodrigo Gómez, and Janet Wasko, 477
1 The Walt Disney Company / Janet Wasko, 11
2 National Amusements / Eileen R. Meehan, 26
3 Time Warner / Scott Fitzgerald, 51
4 Comcast Corporation / Lee McGuigan and Victor Pickard, 72
5 News Corporation / Graham Murdock, 92
II. REGIONAL AND GEOLINGUISTICAL GIANTS
6 Grupo Televisa / Rodrigo Gómez, 111
7 America Movil / Gabriel Sosa Plata, 125
8 Bertelsmann SE & Co. / Jörg Becker, 144
9 Vivendi / Philippe Bouquillion, 163
10 Mediaset (Gruppo Mediaset) / Benedetta Brevini and Lukasz Swiatek, 181
11 Telefoónica / Gabriela Martínez, 191
12 Grupo Prisa / Luis A. Albornoz, 206
13 Grupo Globo / Joseph D. Straubhaar, 226
14 Sony Corporation / William Kunz, 239
III. REGIONAL OVERVIEWS
15 South America / Guillermo Mastrini and Martin Becerra, 257
16 The Middle East / Gholam Khiabany, 273
17 Sub-Saharan Africa / Tewodros W. Workneh, 287
18 Eastern Europe / Sandra Basic Hrvatin and Brankica Petkovic, 312
19 South Asia / Pradip Ninan Thomas, 326
20 East Asia and China / Yu Hong, 340
21 Australia and New Zealand / Martin Hirst, Wayne Hope, and Peter Thompson, 351
IV. INTERNET GIANTS
22 Apple / Toby Miller and Richard Maxwell, 369
23 Microsoft Corporation / Benjamin J. Birkinbine, 383
24 Google: Information Organizer / Micky Lee, 398
25 Amazon.com / Andrew Calabrese and Tyler Rollins, 413
26 Facebook / Christian Fuchs, 428
V. GLOBAL RATINGS AND ADVERTISING GIANTS
27 Nielsen Holdings / Daniel Biltereyst and Lennart Soberon, 447
28 Interpublic Group of Companies / Christopher Chávez, 464
Conclusion: Reflections on Media Power / Benjamin J. Birkinbine, Rodrigo Gómez, and Janet Wasko, 477
