Global Media Research: Can We Know Global Audiences? A View from a B...

Global Media Research: Can We Know Global Audiences? A View from a BBC Perspective

Graham Mytton

In: The Handbook of Global Media Research

Ingrid Volkmer (ed.)

Hoboken, N.J.: Wiley Blackwell (2012), pp. 40-53

Signature commbox: 10-International-E 2012

Topics:

Audience Research BBC Media Use: Foreign / International Media Transnational Broadcasting, International Broadcasting