"Bias free-language is important because language reflects on the attitude in communication. Words and audiovisual selection have also a critical role in achieving greater gender equality. Therefore, messages should be carefully examined based on the six following principles: 1. Ensure that women and men are represented; 2. Challenge gender stereotype; 3. Avoid exclusionary forms; 4. Use equal forms of address; 5. Create a gender balance; 6. Promote gender equity through titles." (Page 1)