"These guidelines are meant to promote responsible, ethical and safe representation and reporting of violence against women and violence against children. These guidelines highlight many basic, sometimes common sense approaches that are all too often ignored. Real-life situations may be even more complex than the circumstances presented here. Hence, these guidelines should raise awareness about the sensitivity of reporting on and communicating about violence against women and violence against children. The desired result is better informed media and communications practitioners; more empowering messages, visuals and communications content; and a way of working with survivors as subjects who have agency while doing no harm and benefitting all involved." (Summary, page 24)