"Gender and Conflict Sensitive Journalism can be described as a tool for journalists and others who strive to understand conflicts in a larger context. It has been developed from peace and conflict analyses which indicate that the choices journalists make when they are reporting about conflicts affect not only our understanding of the conflict – but also what we perceive to be the solution. This, in turn, affects the conflict and its outcome. It challenges the image of journalists as neutral and objective purveyors of information, and describes media’s relationship with society as symbiotic." (Page 3)