Document details

Harnessing Africa’s Digital Future

Johannesburg; Grahamstown: Konrad-Adenauer-Stiftung (KAS);Sol Plaatje Institute for Media Leadership (2010), 136 pp.

ISBN 978-086810464-5

1 Chasing the Future: What content do youthful audiences consume and why? / Ray Hartley, 8
2 News is now FREE: Who will pay for quality journalism? / Subash Gobine, 16
3 So much news, so little time: survival skills in the networked world / David Duarte, 24
4 Peering into the 'connected' world: Will you be there? / Linus Gitahi, 32
5 A tale of two technologies: Growth of broadband and mobile phones in Africa / Dawit Bekele, 42
6 Digital innovation, youthful fun and connectedness: A case study of South Africa's MXit / Herman Heunis, 48
7 Youth participation in news generation: The key to newspapers' survival / Moagisi Letlhaku, 56
8 Welcome to Addis: What it means being a journalist in Ethiopia / Mesfin Negash, 64
9 User generated content: Friend or foe? / Diane Macpherson, 74
10 NGOs tapping into digital media: The case study of Betegna / Kibnesh Chala, 84
11 The making of 'The Media': Innovation, strong brand the keys to success / Sandra Gordon, 92
12 Monetising digital audiences: Senegal's small steps / Assane Diagne, 100
13 Mobile and online media uptake in Lesotho / Teboho Senthebane, 108
14 Ghana's media fails to cater to the young / John Yarney, 120