"[...] the purpose of this paper is to highlight the main models and elements that media in Albania manifest regarding hate speech, propaganda and disinformation. The research focuses mainly on online media, as they are identified as the main carriers of disinformation and hate speech, with a few exceptions, but traditional media are also present. The analysis is based on previous research studies, interviews with experts, and public statements and case studies, but mostly on the direct monitoring of models that are identified as manifesting problematic elements in the framework of this research. The content monitoring was carried out in the period June–August 2020, and focused on several media outlets and social media networks, mainly on particular narratives and case studies. The paper does not intend in any way to single out particular media, programmes or individuals, but rather to provide an overview of the main tendencies regarding hate speech, propaganda and disinformation in Albanian media, and also identify ways of countering these narratives." (Introduction)