Health Communication
Boston, MA: Springer (2006), vii, 212 pp.
Contains bibliogr. pp. 187-190, glossary pp. 191-210
ISBN 978-0-387-26116-4 (online); 978-0-387-26115-7 (print)
"[This publication] reviews basic theory and concepts underlying the health communication field; offers real-world strategies for designing, implementing, and evaluating programs; provides up-to-date coverage of print, broadcast, digital, and interactive health media. Case examples illustrate what works and what doesn’t." (Publisher description)
1 Introduction to health communication, 1
2 The changing sociocultural context, 9
3 The changing healthcare context, 21
4 The history of health communication, 39
5 Health communication audiences, 47
6 Understanding health behavior, 65
7 Understanding communication, 85
8 Steps in the health communication process, 103
9 Traditional approaches to health communication, 119
10 Contemporary approaches to health communication, 133
11 Case studies in health communication, 149
12 Evaluating the impact of health communication, 167
13 The future of health communication, 179
2 The changing sociocultural context, 9
3 The changing healthcare context, 21
4 The history of health communication, 39
5 Health communication audiences, 47
6 Understanding health behavior, 65
7 Understanding communication, 85
8 Steps in the health communication process, 103
9 Traditional approaches to health communication, 119
10 Contemporary approaches to health communication, 133
11 Case studies in health communication, 149
12 Evaluating the impact of health communication, 167
13 The future of health communication, 179
