Health Communication: From Theory to Practice
San Francisco: Jossey-Bass (2007), xxiv, 436 pp.
Contains web directory pp. 361-370, glossary pp. 371-377, bibliogr. pp. 379-411, index
ISBN 978-1-11-812219-8
Other editions: 2nd ed. 2013
Signature commbox: 10-Development-E 2007
What is health communication?
Current health communication theories and issues
Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness
Interpersonal communications
Public relations and public advocacy
Community mobilization
Professional medical communications
Constituency relations in health communication
Overview of the health communication planning process
Situation analysis and audience profile
Identifying program objectives and strategies
Developing tactical and evaluation plans
Implementing, monitoring, and evaluating a health communication program
Current health communication theories and issues
Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness
Interpersonal communications
Public relations and public advocacy
Community mobilization
Professional medical communications
Constituency relations in health communication
Overview of the health communication planning process
Situation analysis and audience profile
Identifying program objectives and strategies
Developing tactical and evaluation plans
Implementing, monitoring, and evaluating a health communication program
